Yeah, they had several things going for the low/mid-range crowd: 1. Great brand name recognition known as segment leader 2. Great UI from symbian 3. Great build quality I think #1 is being seriously challenged by the increasingly viable competitions (in respective segments) and also by Nokia's receding leadership in the high-end segment. The high end smartphones have always been the showcase of new technology and they obviously can get a LOT of free publicity by playing well in that segment. Unfortunately it's affecting them negatively lately. They still lead #2 in low/mid range, but as you said the mid is disappearing and Android is going mid/low to challenge them... They still have #3, although the competitions don't seem to have problem with this.