You can always sit back and let apathy take its course. Being consumer friendly has nothing whatsoever to do with a platform being open or closed and everything with how the interface is designed. The default UI isn't that great, which is why HTC ported SenseUI and Motorola created MotoBlur (good or not.) That's because MS only really understands closed platforms, and they see Apple's restrictive route as the way to go. I hope it fails as well. I never gave a damn about Symbian, and the Symbian Signed crap for sure would have kept me away.