To further that point.
Where I live Samsung paid a large group of us to test and experiment with that phone with a direct comparison against the iPhone. Finding reasons for and against the BADA OS when put up to the iPhone.

I really didn't enjoy the BADA os but I suppose for the mass market its a pretty good thing. My problem with it is that it isn't trying to compete with the iOS but its trying to BE the iOS. Other than the Home-Screens (up to 10......WHY?!?!)

Some of the key things we found out:
1. The iPhone Internet kicks the crap out of Bada
2. Menu system beats Bada (Not enough App's per Screen)
3. Setting up Emails is easier on Bada
4. Video's look better on Bada
5. iPhone is easier to unlock than Bada

The whole testing was a little ridiculous and didn't focus on the main points of the phone but more the simpler tweaks. Most of these things you wouldn't notice or pay attention to as they really don't make a difference to you in the long run.