But that's what it all is. Childish. It's about commodity fetishism and artificially imposed desires and enjoyment. What about names like Yahoo or Google. This is babyspeak par excellance, and that's why it works, especially in our globalizing world. Ironically when dealing with huge dimensions you have to stick to the lowest common denominator, or else you will fail. Consider that "Meego" is easily pronouncable in the asian world, probably even worldwide.