I prefer the quiet beep; seems like I'm in the minority.. or maybe I just have my life in order to the point that SMSes are not so vital to me that I must instantly stop everything I'm doing and jump on the phone to read my text! Woo! My text! Someone sent me a text! Woo! I must reply to it instantly! Woo! Yeah.. I think I'd far rather have my Foo Fighters play uninterrupted - texts are for unimportant, idle chitchat. If your other half crashed their car and is dying in a ditch somewhere, I hope they'd make a CALL not send a text *rolleyes*