Say what you mean, mean what you say. Accurate terminology is precious in conveying an accurate meaning and argument. Flash is NOT a standard. It's common, but not a standard. (Much like RealPlayer was common--but never a standard.) Apple might have nefarious reasons, but what they're saying about HTML5 as a better way to present content on a web page is quite reasonable and well said. h264 is an encumbered standard due to patents--it's not a piece of software, it's a standard--but that's yet another element of the conversation about HTML5 implemented video versus requiring a Flash plugin just to present video content. In the end, HTML5 *IS* the right way to go, but which codec to use is a whole other conversation.