@Nath: can you give me keywords for that particular issue? I don't remember reading about it..

@daperl: I don't know man, I can afford my content but I'm also aware of other distribution channels online... if there's zero DRM and it's not a software/content that I absolutely need, I will probably... uh... seek other means before opening my wallet...

@eiffel: Sorry, I guess I should rephrase/expand upon it. Coming from a big company with historically good customer-friendly (in the conventional sense) track record, then you're somewhat guaranteed that you're likely to get an acceptable resolution to issues because they can afford it (as google's case have demonstrated). Now Apple's case is different. They have that good track record AND they also run the biggest content distribution online which nets them positive cashflow (financially sustainable). So, that's a longer 'warranty'.

@LaughingMan: Steve is affected by his own RDF. That's why he's so convincing. He believes every word he says.