Interesting. I have lots of well to do friends, some of whom have iphones. I work with lots of people who could buy the thing. Not one person has an ipad. In Scotland in an apple store 3 days after launch there was lots of people trying the ipad. But the sign saying queue here for ipads had no takers. The poor girl assigned to watch over this looked really bored. Speaking to people about ipad has yielded things like "it is a big iphone" "it costs more than my laptop and doesn't run word" and my personal fave "it doesnt have a camera (acts surprised) what is the point of the ipad" the only apple junkies i know "might get one for xmas" but wonder when they would use it rather than their iphones or macbooks. And that is the response most people have had. Only apple think their is room between laptops and smartphones and I genuinely will be surprised if ipad is not another appletv within 2 or 3 years. YMMV