Bought my N900 in HK just over 2 weeks ago. Shortly after getting it and once connected to the internet it said there were some updates (Maemo 5) available. I did the update, rebooted got the T & C notice for OVI, and a single button "DONE" and I was suckered into subscribing to MyNokia without my knowledge and permission. Luckily I was using a throwaway sim in the N900 at the time. Anyway, yesterday I received an SMS from Nokia saying

Needless to say I am ignoring it. However if someone has tried the survey and knows that you get to speak to a human at the other end then maybe I'll try it and give them a piece of my mind.

It does say on the box that "This is an Ovi service device. Registration via SMS required.", however it is in small print and on the back of the box and I doubt very many people will get to read it. I didn't even read the text on the back of the box until just now, and what caught my eye was a notice saying the FM transmitter is only enabled in certain countries and I missed the bit about OVI on my first reading. It was only when I read it again to confirm that there was no mention of OVI that I saw it