Deal. I don't own hats so I'll use a piece of paper.

"Ok, I'm this hude company and I want stuff from THEM. But, they'll probably want stuff from ME.

What do I have that I could offer to the oafs that would SEEM like value, but cost me nothing?

I know, I'll give them free stuff. Pain free, free stuff.

What do I have laying around? Cool, a few games from Nokia Labs folks. Ok, register your phone and get this stuff free.

What else? Oh, I know. I'm making like 5 bucks off the OVI store. Let's give the oafs a humongous discount, like, 50% for a year. Or on all already-here apps, since they are like 3 that are pay.

What else? I know, ease of use. How about everyone that registers gets this pain-free stuff, like, the ability to use an account based on their IMEI or something to drop files? Like a drop box, but without having to go through registration? Like an online clipboard, or something. They can use it for backup.

Ohh, backup. I know, I'll add WGET to backup app so they can store it online. Hey, it's like 10 MB max, everyone gets one online file or something.

Let's see, how about pretend we give them stuff, but not give them? Like enroll them in a a beta something, release a few things early for registered users? Not release, but promise. Next app you get first.

What else? I know, if they register, give them "gold" OVI membership, with twice the storage nobody uses. And increase the limit for images, since nobody carries huge images.

Hell, we can even add a few features they woefully deserve and make it an OVI Gold pack and give them that

Or maybe write a few cool tools and only make them available to OVI registrees.
"

I'll have to pause now, it's giving me this ungodly urge to release a new model of something.