I would definitely not reply with a "Screw you - law is on our side" mail to my paying customers.

I'm not sure how ANY company would think that customers could ever consider an obfuscated, subject to charge, unsolicited SMS a feature - but that WOULD have been okay, since all of us know that sometimes stupid ideas get delivered out there without a second thought on how this might come off to the customers.

There would have been a dozen ways to deal with this after the first outcries from the community. After all, the sending of the SMS itself wasn't the big fiasco in this, it was the reaction to the inquiries of the community.

First a month of SILENCE, and after that a slap in the face in form of an official reply. Other PR departments would have received a collective dismissal by now.

This just proves once again that your higher-ups don't care about PR - seems like they still stake everything on the "For every customer with alienate, we'll get a new one by releasing a new flashy, half finished device" model.

Both in the old threads and in here lots and LOTS of suggestions have been made. Suggestions that would have lead to a real win-win situation, instead of the Noki wins - customer loses to legal department situation we now have.

Imagine MyNokia would have been a voluntary, send-by-net thing to begin with. Further imagine it would have been a real service instead of providing old news with non-working links. And then imagine that all information collected would not have been given away to "Nokia partners" without our consent.

Don't you think in that case most of us would have willingly subscribed to the service? Don't you think this wouldn't just have been a signal in the right direction ("Look, we provide you with a free service, and all you have to do is to fill in this form online"), but would also have been more effective than trying to do it secretly (which, ultimately, now leads to people installing the NotMyNokia application and you losing a lof of that oh-so-precious information)?