It's called iTunes, and the iTunes Store. An iPod is part of a system, and has an extremely simple workflow that allows even the novice to completely experience all of its (albeit limited) features. Point is, there are little to no unexplored corners, no features wasted and unused. Someone who has never heard of a codec can enjoy feature films, video podcasts and music with a very small learning curve.

To compare, the 770 (and subsequently the N800) was put out there in a let's-see-what-you-can-do-with-this mentality. That's perfect for the tinkerers and hobbyists, but its quite clear that most people are not hackers, computer engineers or programmers. Finding a clear purpose for a device is hard if someone isn't leading the way, especially when there *are* limitations, such as memory and processor-speed. Functions feel unnecessary or poorly-designed. The thing itself feels unfocused.

Promise a slick media experience with effortless synchronization and odds are you can deliver. Promise a complete laptop-like browsing experience in your pocket and odds are you can't.

In summary, it's better to do 50% of things to 100% satisfaction than 100% of things to 50% satisfaction. That's been the success of Apple these days, and why people will flock to an Apple solution -- because of the promise of a complete experience, even if it comes with incomplete functionality.

But incomplete to who? That's the point. We like the ITs because our requirements for features is large. But right now, we're the exception, and in many ways the ITs are ahead of the curve.