Texrat, I totally agree the Touch is so far unproven (it was only announced 5 hours ago!) but chances are people will love it - the overwhelming reaction to the iPhone 2+ months hasn't shown up any major UI issues, and the Touch is really just an iPhone without the phone!

Dodgey screens and other hardware issues are possible, but I'd expect Apple to have learned something from the iPhone (just as Nokia learned the WSOD from the 770) and one would expect them to have corrected the screen problem (which in reality is minor in relation to how many iPhones were sold)...

I'm already seeing people on other forums plunking down $400 (or the UK equivalent) on 16GB Touch pre-orders... this is the kind of reaction that Apple generates without really trying, ordinary Joes salivating over a piece of tech - while it may be hype Apple are able to convert the hype into real, genuine sales. This is horribly frustrating, as I see the N800 as being a platform that outperforms the Touch however the packaging and marketing of the Touch beats Nokia hands down. People wonder why they need a N800 - they just don't "get it" - yet these same people put down $400 for a Touch without thinking twice. Yes, it's all about the marketing but the sugar coated Apple marketing is based on the devices and what they can do - the devices LOOK great (better than the N800) and the UI looks even better, this makes marketing EASY! People are drooling over the Jobs demo, nobody gives a toss when OPK "demos" a new device - he's boring and dull and singularly not well placed to build interest in a product (though I'm sure he's a thoroughly nice bloke!)

It's true that Apple only have a small percentage of the overall CE market, but if you narrow your focus to MP3 players you'll see that Apple own that market (ignoring Nokia and their phones). Apple are by far the largest player (at one point with 82%+ market share, not sure what it is today) - any MP3 is compared to the iPod and usually comes up short (some of the latest iRiver units do well though).

Small market share or not, the Apple Touch will outsell in a single day all Nokia Tablets (770+N800) ever sold. Apple won't kill Nokia, but the Touch will eat into N800 sales for sure.