Agree in that there is still much to be done. But the time to release is not as long as to not start creating buzz... Announcement of device in Nokia World (sept.), actual product will be here Nov-Dec...



In comparison, Apple started its PR campaign for the iphone 6 months prior to release, looks like it sold well after all...

Edit: And I was not talking of showing off the alpha build to the world, but about intelligent marketing... Bet you something that Nokia actually can leak some very nice screenshots or videos in the form of viral campaign if the would want to do so.