lol... exactly. I have a lot of respect for their marketing machine (better than Microsoft's in some respects, which is saying a lot), but come on guys let's be real. Apple excels in design and hype. That's it. Their products are not gold-plated. They are not defect-free. They do not last forever. They have sharp designs wrapped around solid functionality promoted by great hype and supported by a reputable company. But the key word in all of that is HYPE. If Apple fan boys were to one day wake up in a hype-free world, and rub the film from their eyes, they'd see that Apple has serious competition that just can't get a handle on marketing. BUT-- if any ever does... watch out, Cupertino! Your tiny market share of the vast electronics device pie may get even smaller.

I'm betting on Nintendo or Sandisk. Or a merger between the two...