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Posts: 4,384 | Thanked: 5,524 times | Joined on Jul 2007 @ ˙ǝɹǝɥʍou
#55
Originally Posted by juise- View Post
Nope.

http://en.wikipedia.org/wiki/Investment
The part that you quoted was not the definition of 'investment' and I did not imply that investments are risk free. Here is the definition from wikipedia that you referenced:

Investment is the commitment of money or capital to purchase financial instruments or other assets in order to gain profitable returns in form of interest, income, or appreciation of the value of the instrument.[1] It is related to saving or deferring consumption.
I agree that 'conceptually' some marketing costs can be seen as 'investment', but they technically are marketing expenses.
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