But guess what, if 90% of people don't care, then society has deemed that is the proper way for people to live. (Sociology anyone? )
Absolutely. If you suddenly were unable to send your mother an email because your ISP deemed it unworthy, and I came to you and all your friends and said "Give me a few bucks and we'll start our own ISP and grow it over time.." you would either agree or continue dealing with the censorship.