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mrojas's Avatar
Posts: 733 | Thanked: 991 times | Joined on Dec 2008
#42
Originally Posted by gerbick View Post
You sorta went wide left with your description and landed from handsets - which... I agree is an odd beast to pin down in the US - to carrier issues - the fact that users pay for incoming calls isn't what Nokia has to deal with.

So... with Nokia now at about 8.1%, perhaps the US is the second lost market, the first being Japan.

And agreed. The USA market is noisy. Perhaps Nokia just should give up on it 100% and go all online orders only.
Nokia has many issues in the USA:

- Handsets: Nokia handsets are now what US geeks/bloggers like; and hence, what the public knows about. I suspect some Not Invented Here syndrome as well. And we already know how hard has been for Nokia to adapt. Very, very roughly, phones like the iPhone have taught the user to prefer form over function. In countries like mine, people want the more function they can afford for their money.

- Carriers: If they don't perceive value; they aren't going to subsidize the handset. Or worse, they are going to lock and cripple it (E-71x).

- Carrier practices: For more reference, http://communities-dominate.blogs.co...-camera-3.html

Most of the practices detailed there where left behind in Latin America around 1996 at most; except locking handsets; however, you can pay extra to get them unlocked when you buy the handset.

- Carrier technology: How much can Nokia leverage with carriers depending on what they buy. On Wednesday I was visiting one of our carriers and I was shown the softswitch controlling the phones of our entire capital. It was a revealing experience to say the least.

- Marketing: speaks for itself. In countries like mine, the name "Nokia" commands respect in itself and most of the promotion is done by the carriers anyway. However, Nokia is always behind big events, like concerts or sport matches.

It is a steep road up. And I don't think the climb is profitable. But the noise is starting to become, well, noisier.
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