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Rescuing Nokia. A must read.
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leviathan18
2010-07-22 , 18:43
Posts: 76 | Thanked: 47 times | Joined on Dec 2009
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10
wow anyone has the email of this guy ?
i would love to send him a paper on nokia issues and solutions
first problem nokia has
brand dissolution, nokia brand is a mess
if you are a onwer of a symbian product you will understand better this issue, for example
you have
nokia messaging (now is email and IM)
ovi contacts (im)
ovi mail (mail)
instead of
ovi mail ovi contacts (with social networks)
so you have nokia brand ovi brand overlapping soon we will see OVI phone
my take on this, kill ovi brand (not the services) rename everything to NOKIA and be consistent
divide develop teams to functions and keep them connected to the end users (we know what we want and they have free feedback and ideas)
email a developer team
im and social network a developer team
maps a developer team
calendar developer team
and all core apps a phone should have
make a difference in your phone series (i thinks this is being fixed)
N series the ultimate smart phone
the nseries should be top 4 phones per year a camera phone a music phone a good all around and a no compromise phone (all the best features of the other Nseries phones)
C series a well rounded smart phone
dumb down versions of those nseries for example the camera phone if the nseries have a 12mp flash xenon with all bell and whistles the cseries should be max 8mp if the music phone has 64gb internal memory with dedicated sound dsp with bundled bose (nokia branded) ear phones the c series should be a 16gb with some nice ear phones and so on
E series work class smart phone
email office and IM warrior phones you should be able to do everything you do in your office in your phone on the move that means amazing battery time and amazing connectivity and means to other devices to connect via the phone.
X series fashion phones
design over hardware
and the rest of the phones is a whatever letter they want
s40 cheapo phones
the OVI store (by my idea it should be renamed to Nokia Store) for gods sake who was the ****** that thought a web site was ok for the N900 ? it should be a Qt app for all the phones and a .exe for the pc like the istore
the repositories should be added to the Nokia store (or make the nokia store something like the repo)
they need to loose weight and be more agile they are too big and clumsy right now.
they havent found a nice competitor to the BB messenger and istore, nokia attempts are lame at best so with smaller units focusing on core apps they will make better apps
they need innovation and agility right now
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