This is gonna sound rather bad, but this isn't where the "fight back" starts in my opinion. We're enthusiasts, some of us are fans, some of us are dedicated. But what the TMO group represents is a group of highly intelligent folks that can understand the processor type, RAM amount, OS type and licensing model for that open source OS and actually understand it. Nokia doesn't need to truly win us over; they have to produce a product that will do what we've come to expect from our internet tablets/smartphones. Who really needs convincing are the sheep, the iPhone users, the not too savvy folks that only go by "ooh, new shiny" and buy that way without regards to what the product may/may not do and have never looked at a line of code, have no clue what a terminal is and ultimately will never tinker with a phone other than adding a new case to their phone. With that said, Nokia needs to get into public's view via proper marketing. Virals... Nokia you just don't get them, so never try it again. If it happens by mistake, chalk it up to being a fluke, but don't try to do it. Can't capture lightning in a bottle. Nokia needs to create a product that the public will know, understand and adopt. I had a 80 year grandmother today tell me why she used an Android phone. She pushed up images to Facebook to share with her grandchildren - and did so without any help. She then saw that I had an iPhone and said that was her second choice. Ease of use is something that has to be told to folks... and it has to be real. Imagine where Nokia MeeGo becomes an option to somebody like that. That's where Nokia needs to fight back. And do so in North America and in other countries. Just talked to a friend in Guangzhou and she said that the Android phones, as well as iPhone were considered more elite, some RMB 8000 or so for those phones. The Nokia phones were the next step down, but were considered for "normal" folks. They're much less pricier, still carry some status though. But have dropped in status in the last few years. The "fight back" needs to happen with people not like us here at TMO. But it needs to start very damn soon or else more slipping in terms of mindshare.