Hype doesn't need a finished product; you need to build the hype as if you're preparing a balloon to be filled. Stretch it, prepare it, then announce you're going to make a balloon animal... have people anticipate what balloon animal you're going to make... then do it.

You can either wow them by making something awesome... or blow it into a long balloon, tie the end, call it a "snake" and be done with it.

That latter one is what skeptics will expect. The amazing one is what the fans will expect. Meanwhile, if you hit closer to the middle - like a nice balloon dog or something, you'll hit more folks that way.

Nokia needs to stretch the balloon, announce they're making a balloon animal... and they have to do something with that balloon.

Thus... hype. And the finished product, I hope it is nice.