Their over commercialisation. Their inflated marketing claims. The fact they create isheep. Their closed systems that try to make it difficult for people to move on to other devices. e.g if you buy an ipod and create tons of playlists you would lose all your playlists if you moved on to another mp3 player. This is just a basic example. There are other more significant examples. Their closed system which prevents you treating your apple device as your own even though you have paid for it. Their childishness and lies that prevented them acknowledging the iphone 4 anthena issue.