heh on the face of it its because apple's software philosophy runs contrary to most here and despite that they are so damn successful - in short its a symbol of the superiority of the "enemy" over the "good guys". You can rant and rave against the philosopy (as if the retail consumer cares), but the fact is that as a company they are done very well even as Nokia sux eggs - even in the antenna debacle Jobs came out swinging and tackled the problem head on, while Nokia sticks its head in the sand and pretends there are no problems.

fact is at the end of the day the worse you can do to your enemy is not to hate them - because that shows you care - instead it is to show indifference to them. if apple wasnt so successful, they will not be "hated".

i think many here secretly would wish that Nokia were half as competent as apple in tackling issues (not so much RF engineering) and executing strategy.