In my opinion, the n9 is Nokia's last hope. If they screw it up they will loose their high-end sales for the next several years as competitors have much more compelling devices for consumers (not geeks). I for one will never consider Nokia again for several years if the n9 is a disappointment... Its in Nokia's interest to throw everything they can to surpass competition. In my opinion, they should not consider making a profit on n9 so it sells well.. that's how badly Nokia needs a huge hit right now.