No ads, no carrier subsidies, no real presence in North America other than the lower end, "freebies" and a serious lack of distribution - two stores, one of which closed down and no N-series sales in any of the biggest electronics store chains?

Unsubsidized, unlocked phones are a non-factor to the non-migrating consumer - which, is pretty damn high, higher than those that cry out for freedom, bring their own phone to the table and get no lesser price on any data or call plans nor early termination fee. In fact, unlocked phones in the US guarantee absolutely nothing outside of T-Mobile's pricing... but even they still have too many holes in their coverage and are 4th largest for a reason (and I live rural enough to know that their coverage does not still include me).

Unlocked needs to mean more in the US - presently it means more money on the phone, same price on the plans.