Nokia is playing catch up to high end smartphone market. Nokia is the best cellphone hardware manufacturer, great build quality + audio quality but where they lack is the software side. That is why for high end smartphones (already existent) Maemo was encouraged and it turned out to be a successful experiment for Nokia otherwise they would'nt have pushed for another OS based on Maemo UI and features. With Meego, they hope to have a high-end OS applicable for an average user (or lack of better explanation, easily marketable) for an everyday use.

They are still in awe to how they were left so far behind but they are working hard at making a come back while still retaining mid-range to low-range market, no easy task.

So as i see it. Ovi store will remain in beta (a joke form) till Meego handset will be near its release and all of a sudden scandinavian style Ovi store will be updated. A huge gamble because if it were me, i would have put Ovi store out and about by now to encourage maximum number of developers rather than gathering 3000 developers and letting them know the new screen you have produced is blacker than black because well thats another hardware achievement.

But simply producing great hardware and software doesn't mean large number of sales. If you saw Nokia World 2010 live, you knew right away where the problem lies. Nokia is simply awful at communicating. I could've prepared better presentation. Some of Nokia employees need to be send to American Universities where they can learn how to create wow moments during presentations i.e. demo it in front of everyone. Don't say screen is sharp, prove it by demoing it. Don't put stuff like ovi maps is better than google maps cause it just makes you sound too desperate.

So back to question as to how they can capture Smartphone Dream. The new cellphone high-end market is about being cool and fashionable alongside having great software and hardware and Nokia is well just too Scandinavian. Exactly why their new CEO + Meego chief move might turn out to be a great move indeed.

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All in all, they are moving in the right direction one tiny step at a time. American market is a very different story all together because market is ruled through carriers not through customers. Nokia made a huge mistake when (they were ahead of everyone else) Nokia N95 came out to not push down some of its features but make it acceptable to a carrier in states. They could've put a serious dent in North American market back then. They brought E71x and instantly it was seen in the movie 'Hangover'.

I apologize, it is way too long a post.