What mantra is that? Can you repeat it for me? Oh God. I can just imagine that conversation: Dan: "Hey, Mike! Say, I wanted to ask you about Finnish designs and architecture!" Mike: "Yeah?" Dan: "So, what can you tell me about it?" Mike: "Nothing." Dan: "Okay, thanks for answering!" I mean, really, unless you live or have a particular interest in Finland, you're probably unlikely to hear much about it when it's placed beside other worldly designs from Asians to American to other European designs. At least, from my American-centric point of view, I've seen far more Asian designs successfully winning sales and awards than anything from Finland. It's mean but it's funny to imagine that conversation, but I suspect that it's because it's just true. Feel free to educate me on that. Aren't Finland and Scandanavia just part of Europe anyway? You know, like that American guy that Nokia just hired on as the new CEO.