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Posts: 1,179 | Thanked: 770 times | Joined on Nov 2009
#38
Originally Posted by sela View Post
You don't read a lot of financial reports, do you?

First, the numbers you quote are not profit but net income. Their gross profit was actually down from 25B in 2007 to 19B in 2009. After you take from this all the operating expenses (R&D, marketing, administrative) taxes, liabilities etc you get the net income. Because it takes time to cut down expenses, a 20% drop in profit can be easily translated to a huge drop in income.

In addition, they're comparing Nokia's best year ever (2007) to Nokia's worst year ever (2009). The 2010 numbers so far are not as bad as 2009. In 2009, there was a huge worldwide financial crisis, which was also a factor, together with more than 1B dollars of non-recurring expenses.

Nokia is definitely in trouble because of shrinking gross margins, lack of presence in the US, lack of commercially successful high-end smartphone, and losses from some of its other devisions (esp. Siemens-Nokia networks), but looking at net income alone gives a distorted picture and make things look worth than they actually are.
I did not read the financial reports. I merely quoted what Gizmodo said - "profit". Maybe in the US profit is used to mean net income or maybe Gizmodo intentionally used net income as profits to paint as bad a picture of Nokia as possible. Either way your issue should be with Gizmodo and not with me. Unless I am expected to read the financial reports of a company before quoting something from an article