Piracy supporters are rationalizing. If there's an expectation of payment, whether it's for a solid product, service or what-have-you, then obtaining the item or service without paying is theft.

Some people conveniently overlook the fact that intangible goods represent a service.

I always worked in college. I also work very hard to maintain ethics and avoid succumbing to poor logic and rationalization. Don't always succeed, but I try.