I just told my GF about the Tab, and showed her the commercial. Her jaw dropped open and she said that she was sold. I was telling her about media sharing via DLNA, augmented reality via Layar, Google speech-to-text, the camera, video calling, web surfing, the battery life, etc. She was really excited and completely taken aback! She liked that it could fit in her purse, but wished it had a wrist-strap as she was afraid she would drop it. She's not a techie, so perhaps this is a sign that a device like this really resonates with casual users.