1. Looks. Don't knock it till you tried it, didn't your mama ever teach you that? 2. Incredible if you've actually bought 2 SD cards for your N800. I would venture to say that a large majority of N800 owners are either using the one that came with it, or have purchased AT MOST one card. Upping it to 2GB built-in out of the box will be a big upgrade for most Tablet users 3. The 770 debuted at $379 (or something around there), and the N800 debuted at $399. The N810 is $479, but also comes with the car mount in the box, a first for the tablet series. Perhaps it's ~$20 too high, but it's not outrageous, considering the line's history. 4. It's a touchscreen. 5. Do you really use the camera?