I know Samsung feel this is better than an ipad because it has things the ipad lacks such as camera, voice calls (but not in the US it seems). However, I think they are insane pricing this similar to the ipad and they are going to lose a huge amount of sales as a result for a number of reasons

1. Apple have huge strong hold on mind share and the average consumer picking between an ipad and the tab would go for the ipad because it is made by Apple and they would not care less that the tab has more features.

2. Ipad already has tons of tablet specific apps and the app store has more apps than android in general.

3. The tab is half the size of the ipad. Many people will see them next to each other at the same price and feel they are being cheated paying the same price for something half the size which they would expect should cost less to manufacture than something twice as big.

This thing could have been a really really huge success if Samsung had not gone and messed up the pricing. If this had been reasonably priced they would have had two sales from me. As it is I am not even sure they would be getting one.