By 'damage control', TexRat means tracking down all copies of the cropped picture and removing the EXIF data that showed him in his boxers scratching himself when he took the original uncropped pic

Actually, it's not all to uncommon to see that type of thing out in the wild. There were pics someone snapped of an Apple employee on a train that was being less than discreet about using it. What's better than having access to the latest gear before general consumers can get it? Showing it off.