Yes, I can appreciate that the price is a little too high for most, but you'd be hard pressed to find something that has the same capability for less. It's the 3G that raises the price, though we are all aware that 3G-less devices can cost much less. But if you look at all that the Tab can do, it looks positively cheap! I'm going to be using it for TONS of purposes. - ebook reader - netbook replacement - music player - movie player - home theater remote - mobile phone - mobile terminal - productivity software (with my BT keyboard) - navigation - camera (yes, I will use it as a camera) - gaming device (psx emu + android games) and these are just the *category* of uses. When I consider the numerous actual uses beneath each category, the list is staggering. For me, the Tab is actually far cheaper than buying separate devices to fill all of these uses and will do it far better. Smartphones are nice, but the tiny screen makes it very uncomfortable to use for extended periods for nearly any task that requires the screen (for me anyway). I think Sammy is being competitive with the iPad which is something that makes a lot of sense. By all indications, the Tab offers a very positive user experience and should turn a lot of heads. The added camera, android market, small size, may also put a lot of competitive pressure on the similarly priced iPad. It appears Samsung knows what it's doing with this device.