Just saw this at CNN: http://www.cnn.com/2010/TECH/mobile/...ex.html?hpt=C2 He also takes a jab at Nokia:
... lying executives tend to overuse words like "we" and "our team" when they talk about their company. They avoid saying "I."
...Lying CEOs also tend to use a lot of words that express positive emotion — things are fabulous and fantastic and extraordinary... ..."If all my speech is 'fantastic,' 'superb,' 'outstanding,' 'excellent' and all my speech sounds like a big hype — it probably is,"