Of coarse it is only a theory Captain.




One thing our boy fails to mention... the death of Apple's Macintosh as the desktop system to beat once Microsoft released Windows 3.whatever.

Being able to use Windows on a variety of manufacturers hardware made Windows "more" open then Mac at the time...

For being able to respond to new consumer trends and technologies, more open trumps mostly closed... every time.

"Next" was miles ahead of M//S as far as technology and usability went but it used the same model as the Mac and now the iPhone. However, once the momentum went the way of M/S, decision makers couldn't be drawn back so easily. Once bitten, twice shy.

I'm detecting a bit of fear in Stevie.

The iPhone was more like the Mac when it dropped. It was a game changer when compared to what others offered. It did introduce a whole lot of people in the North American market to what a full featured phone can provide.

However, now there are plenty of others offering similar experiences and all we are seeing is incremental changes in the iPhones hardware and not much else.
If history repeats itself, once it becomes clear that Android or whoever will overtake iPhone, we will start hearing how our boy is all of sudden finding that the folks in his own organization no longer get his "vision".

In other words Apple slipping wont be his fault.