As much as most of us here do not like it, Jobs is very right about most people buying an i-xxx whatever, wanting it to to work with xxx app without any user interaction, and developers wanting to code for a single instance: Shiny icon | one click | CC payment >> happy customer; happy Apple; happy developer>>$$ This is apples model - computers are too complex for end users to understand so give them all the bling whilst hiding all the painful interaction- and unfortunately, to the detriment of the intelligence of the human race as a whole, it works.A tighter fit than windows if you will, thats why apple have so much market share. A simple, intuitive and static way for arty hipsters to interact with a complex, evolving and dynamic system; i-way or the highway? I happen to know a lot of people personally that will sacrifice functionality over convenience. Call mpe troll, but Jobs may be mostly right