Well, he's playing off the common US notion that Nokia only makes cheap phones -- because US carriers, by and large, only offer cheap Nokias.

Since that image exists, it'd be fair enough if he stuck with it, and claimed the iPhone wasn't competing with Nokia dumbphones (though it would be either incredibly bizarre or incredibly revealing were he to feel the need to say that); however, he's clearly encouraging the press to dismiss all Nokia as a whole, including their high-end phones, under that cheap-brick image. Not that most of the US gadget press seems to need any persuasion to ignore or belittle Nokia, but it's still pretty despicably dishonest, IMO.

On the bright side -- if he feels the need to deliver such a strike at Nokia, doesn't that mean he's either feeling pressure from the N8 or (better yet) scared about the forthcoming N9, and Meego devices in general?