I quite agree that Nokia have the edge in the phone space via the operators and trade channels, but the devices we are discussing are not strictly phones - definately not in the case of the iPod Touch. We're (or at least I am) discussing what will become mainstream consumer devices, and Nokia does not have the direct consumer relationships required for the consumer market (NITs are nowhere to be seen in my highstreet electronic retailer which is replete with iPods) and my experience of dealing with Nokia UK to repair a NIT is not something I wish to repeat, and other owners around the world have faired even worse. Nokia may have world-renowned logistics but even you must admit it has failed on many occasions where NITs are concerned.

Apple may well find it easier to scale up to support their burgeoning phone business than Nokia find it to scale down to support the direct mass consumer market. As for Intel, they'll rely on their Taiwanese partners who already have multiple sales channels already in place in many countries (Asus etc.).

Quite, and of course we're only half way through the 5-step plan. Over the next 2 years it will be very interesting to see how Nokia execute on the remaining steps 4 & 5.