This world is just a bit messier than the squeaky clean world of single, tightly-controlled app stores. But it’s a price well worth paying as this world is a more vibrant, more dynamic, more innovative place - and it’s a better place for both the developer and the user.

In summary - it’s a somewhat bizarre artifact of the times we are living in, that we accept an app economy which is flawed on so many levels. We wouldn’t accept this world when buying shoes, books or our entertainment products. So let’s not accept it - let’s build something better.