You know what. A phone is a social gadget. It connects people, among other things. As a social gadget it sort of tells a story about you as a person in this complex web of human relations that constitutes our society. What it boils down to, in a social context, is very simple; Who do you want to be in these social relations described here and here. Simple things, you were certain clothes, drive a certain car, have a certain hair style - and - use a certain phone.