google imo is becoming a bit of a monster also and in some ways behaving along the lines of steve jobs dictating what we users can do (or what is of interest to their company) , e.g. they gathered wifi access points info when they gathered streetview photos, which firefox desktop now has built into it by default, this could mean that rogue websites, etc could potentially mis-use this personal information, in fact the other day i tried to create a new google account but use another address at it would not allow me... the same happens to android it tries to go to the web at every oportunity for location services when it could well just use the device builtin gps or agps. basically someone with google location information could track down your house or your kids in streetview because of what google is trying to do imo people in time will start to realize this and eventually move away from google