Thread: Why N900 failed on consumer market ?
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Joseph.skb is offline Joseph.skb
2010-11-25 , 02:27
Posts: 752 | Thanked: 284 times | Joined on Sep 2010 @ Malaysia
#123
Originally Posted by lunat View Post
maybe you are right and nokia intended to scare off the customers. maybe that's why it failed, maybe it's for it was supposed to fail. don't know - but i am very interested what the factors are that scare off the customers, be it intended or not.
Who said Nokia intended to scare off customers?

you say its:
- form factor
- missing mms support.(do customers even know that the n900 is not mms capable until they bought it)

that's all? what else?
The form factor should clearly show we should not be comparing with iPhones. Back to Marketing Fundamentals; First (1 Segmentation) determine the kinds of customers that exist, (2 Targeting) select which ones we are best off trying to serve and, finally, (3 Positioning) implement our segmentation by optimizing our products/services for that segment and communicating that we have made the choice to distinguish ourselves that way.