It isn't?

I keed, I keed

The whole html page versus html page + plugin media plays too well into the whole Steve Jobs mantra against Flash. Has it been exploited? Yes. Has it been overly used in bad ways? Hell yes.

But is Flash bad? Until HTML5 can fully replace all aspects of Flash - such as the query/datagrid portions that I use in Adobe Flex - then no. Not yet.

And to be honest, I'm weary of HTML5 + jQuery (or javaScript) examples that show off more of what good javaScript can do with the canvas tags on a supported browser (read: not all of them) as opposed to true HTML5 examples - but even that is becoming less and less of an issue.

Heck, HTML5 + video is starting to resolve 98% of my clients needs. And to be honest, that's a good thing.

But the whole "Flash is for ads"... I'm not from that school of thought. I just interfaced a .NET based CMS with an AS3/Flex front end with true deep-linking. Not one ad present.