Both PhotoTranslate and Google Goggles require way too many steps to be useful, the beauty of WordLens is its simple and instantaneous.

I'd love to see more examples of real-life use before I get too excited, though. How does it handle less-than-ideal lighting conditions, weird fonts, skewed angles, something that's graphically busy like an overdecorated restaurant menu, etc, etc.

Still, this is one of those amazing apps which will make augmented reality go mainstream in the next year or so. I can't wait to get my cyborg eye implants.