OK, I think I'm starting to understand: No air at all (e.g. in outer space) is 0 (kPa, Bar, InMg), normal air in the atmosphere is 100 kPa, 1 Bar or whatever it is in InMg.
Boost is 'extra' air compared to the atmosphere and this is what the turbocharger 'makes'. So far so good, but this doesn't quite explain why normally I see 30-60 kPa (which is -0.4 to -0.7 bar of boost?) which suggests that my engine has less air getting to it than is in the atmosphere, is that right or even possible?