erm, what do u mean there wasn't an 'upper market segment' before the iphone came along??? i beg to differ. phones like the n95, n82 were clearly upmarket when they came out and even further back models like the 8850, 8810, etc were definitely considered to be higher end. These phones garnered a sizeable market share back in their day as well, mate. Of course this was back when the US was still using flip phones with external antennae, monocolour displays, etc.