Location awareness isnt only a buzzword. Its not "hot" because the N810 features a GPS chip now. People want it! I notice it when I brows my blogs statistics: I wrote an article on how to get your coordinates based on your address and use it for geourl etc. - this was 2 years ago and nobody cared.

Now, people search for this topic like mad and made this my most popular post since 2003 (!). "latitude/longitude" is the hottest thing since webcams.

Whatever app you're working on - try to think of how you could geo-info with it. People will love it!