iPods have a low level output signal - around 300mV - (as they use the headphone jack rather than a dedicated Line Out jack) and require the amplified cable (the one in the eBay pic is not amplified - amplified leads have a small shrink wrapped cylinder - which contains the amp - in the middle of the cable). If you do not use an amplified cable with an iPod, you need to turn up the iPod output to near max (leading to output signal distortion) and the Ford ICC volume control right up (leading to alternator whine being heard). An iPod connected via the Ford amplified cable sounds really good. An iPod on an unamplified cable does not in comparison. Other MP3 players put out 850mV to 1v (closer to a Line Out spec) and hence will work quite well on an unamplified cable. Check your MP3 player specs to see if it says what the output signal level is as an unamplified lead may work fine with your MP3 player (whereas an iPod will always work best only on an amplified cable).