But the point here actually is how are you going to sell your stuff against the competition?
Did Nokia ever market saying it doesn't need that much horsepower in its phone as they have a much superior architecture and a well written code?
So, how will Nokia fare in his comparisons?
Ok, take it this way. Needed or not, you have to compete on the spec level atleast for marketing reasons.
You gave an example of Intel and AMD, fair enough. But you know who is still the King right?